Cluck Face
Developing video content, creative direction and social media storytelling designed to showcase Cluck Face’s personality and food-driven brand identity.
Food Brand Content, Social Media Storytelling & SEO
Project Info
Role: Video Scriptwriter, Creative Direction & SEO Content Strategy
Brand: Cluck Face
Industry: Food & Hospitality
Channels: Instagram, Social Media Content
Focus: Video Storytelling, Visual Direction, SEO Content Planning
1- Overview
Cluck Face is a food brand built around bold flavors, playful branding and visually engaging social media content.
The objective of the project was to develop content that could highlight the personality of the brand while showcasing the food in a visually appealing way across social media platforms.
Through creative storytelling and structured content planning, the goal was to create material that could attract attention, encourage engagement and strengthen the brand’s digital presence.
2- The Challenge
Food content on social media is extremely competitive. Thousands of restaurants and food brands compete for attention through visually appealing posts and videos.
The challenge was to create content that could stand out in crowded feeds while maintaining a clear brand personality and visual identity.
At the same time, the content needed to showcase the food in a way that felt authentic, engaging and visually irresistible.
3- My Role
For this project, I focused on video scriptwriting, creative direction, SEO positioning and content planning for social media.
My work included developing scripts for short-form video content, guiding visual direction during photo and video sessions and structuring content calendars designed to maintain a consistent brand presence.
I also supported basic SEO considerations for digital content, helping structure captions and content elements to improve discoverability across social platforms.
4- Creative Direction
Visual direction played an important role in ensuring the food remained the central focus of each piece of content.
This included guiding shot composition, lighting direction and framing to create visually appealing images and videos that could capture attention in social media feeds.
5- Content & Execution
Content production included short-form video scripts, visually focused photography and structured social media planning designed to maintain a steady content flow.
Each piece of content was designed to combine visual appeal with storytelling elements that could reinforce the brand’s identity.
Key Contributions
• Developed scripts for short-form food content videos
• Directed visual composition during photo and video sessions
• Structured content calendars for consistent social media presence
• Created storytelling concepts aligned with the brand’s tone
• Supported SEO considerations for social media content
6- Reflection
Working on Cluck Face reinforced how important visual storytelling is in food marketing.
Successful food content relies heavily on visual composition, pacing and atmosphere to create a sense of craving and curiosity.
This project strengthened my ability to combine creative direction and content strategy to create visually engaging social media content.