Razer Gold North America & LATAM - sebastianescobar.co

Bilingual Copywriter, Social Media Content, Video Scriptwriter, Producer & Host.

Developing English-language social media content, content calenders, videos and campaign concepts for Razer Gold, the digital payment platform designed for gamers worldwide.

Role: Bilingual Copywriter, Social Media Content, Video Scriptwriting, Producer & Host.
Brand: Razer Gold
Industry: Gaming / Fintech
Channels: Instagram, Social Media Campaigns
Language: English / Spanish
Markets: Global Gaming Audience

1- Overview

@razergoldlatam Percepción de la realidad bien alterada…. #razergold #videogames #gamingsetup #razerquartz #squad #streamer ♬ original sound – Bloomfactss

Razer Gold is the unified virtual credit platform for gamers worldwide, allowing users to purchase games and in-game content across a wide ecosystem of gaming partners.

The objective of this project was to develop engaging social media content and creative concepts that could communicate the platform’s value to gaming audiences while maintaining the bold and energetic identity of the Razer brand.

2- The Challenge

Gaming audiences are constantly exposed to promotions, offers and digital content, which makes it increasingly difficult for brands to capture attention.

For Razer Gold, the challenge was to communicate the benefits of the platform in a way that felt relevant to gamers while maintaining a tone consistent with the Razer ecosystem.

The goal was to create content that was both informative and engaging, helping audiences understand the value of the platform while keeping the fast-paced energy typical of gaming content.

3- My Role

As a Bilingual Copywriter, Social Media Content Creator, Video Scriptwriter, Producer and Host, I was responsible for developing creative concepts and English-language content designed for digital platforms.

My work included writing social media copy, creating video scripts, developing campaign ideas and producing content tailored for gaming audiences. I also participated directly in the execution of certain pieces as host, helping deliver messages in a way that felt natural, dynamic and aligned with the Razer brand.

This role required balancing creative storytelling with clear product messaging, ensuring that each piece of content communicated the value of Razer Gold while remaining engaging and authentic for the gaming community.

4- Strategy & Execution

The strategy focused on creating social media content that could quickly communicate the benefits of the Razer Gold platform while maintaining the fast-paced and entertaining tone expected within gaming culture. By combining promotional messaging, platform-native storytelling and visually engaging formats, the content was designed to capture attention quickly and encourage interaction across social platforms.

This approach allowed the brand to communicate product value in a way that felt natural to gaming audiences rather than purely promotional.

Key Contributions

• Developed English and Spanish-language copy for gaming and fintech audiences
• Created scripts and concepts for social media campaigns
• Prepared creative presentations outlining campaign direction
• Produced social media messaging aligned with Razer’s brand identity
• Contributed to content designed for global gaming audiences

5- Reflection

Working on Razer Gold content reinforced the importance of clarity and storytelling in promotional messaging.

Even when communicating product features or offers, the most effective content is the one that feels natural to the platform and engaging for the audience.

This project strengthened my ability to create marketing content in English for global audiences while maintaining a tone that resonates with gaming culture.