Razer
Senior Copywriter, Social Media Content Strategist & Video Scriptwriting
Creating high-impact social media campaigns and short-form content that helped expand Razer’s presence across gaming audiences in LATAM.
Role: Bilingual Copywriter
Brand: Razer
Industry: Gaming & Tech
Channels: TikTok, Instagram, Social Media Campaigns
Markets: Latin America / North America
1- Overview
Razer is one of the most iconic brands in the gaming industry, known globally for its high-performance hardware and strong connection with the gaming community.
The objective was to develop high-impact social media video content that could resonate with gaming audiences while supporting the brand’s growth across platforms like TikTok and Instagram.
The focus was on creating fast-paced, culturally relevant content designed for gamers, streamers and esports audiences.
2- The Challenge
@razerlatam Como cuando tu estación de batalla Razer te transforma en superhéroe 💚 #Razer #ForGamers #ByGamers #fypシ #KiyoX #RazerKiyoX ♬ sonido original – Razer Latam
@razerlatam Así se ve lo épico, 😲 ahora imagínate cómo sería escucharlo… con los Kraken V3 X logras envolverte en un sonido 7.1 #Razer #KrakenV3X #EpicGaming #gamer #gameroom #fyp ♬ sonido original – Razer Latam
@razerlatam "Yo también quiero vivir ese sueño don Pool” #Razer #ForGamers #ByGamers #fypシ #fyp #PCGaming #GamingPC #GamingRoom #Gamers #Gaming ♬ original sound – Koosh604
The gaming content space on social media is highly competitive. Platforms like TikTok and Instagram are saturated with content, making it difficult for brands to capture attention and maintain engagement.
The challenge was to create social media content that could stand out in highly competitive feeds while staying aligned with Razer’s bold and recognizable brand identity.
The goal was to combine entertainment, gaming culture and product storytelling in a way that felt authentic to the gaming community.
3- My Role
As a Bilingual Copywriter working on Razer’s social media campaigns, I developed scripts, creative concepts and performance-driven copy tailored for short-form video and social media platforms.
My work focused on translating gaming culture into content that felt natural to the audience while aligning with Razer’s brand voice and campaign objectives.
4- Strategy & Execution
@razerlatam Pues… Si. #gamingontiktok #razergaming #PCGaming #GamingPC #razer ♬ sonido original – Razer Latam
Content production focused on short-form video formats designed to capture attention quickly and drive interaction across social platforms.
Key initiatives included:
• Video scripts designed for TikTok and Instagram Reels
• Social media campaigns aligned with gaming culture and trends
• Performance-driven copy optimized for engagement
• Content concepts designed to maximize reach and shareability
5- Results & Contributions
The campaigns generated significant engagement and audience growth across social platforms.
Key results included:
• 50M+ impressions across social media campaigns
• 1.5M+ ad clicks generated through performance content
• 3M+ interactions across social media posts
• Audience growth reaching 84K followers in six months
These results demonstrate how strategic storytelling and platform-native content can drive both engagement and brand visibility in competitive digital environments.
Key Contributions
• Developed scripts and creative concepts for social media campaigns
• Created performance-driven copy for TikTok and Instagram content
• Helped grow Razer’s social audience through engaging short-form content
• Supported campaign storytelling aligned with gaming culture
• Contributed to high-impact campaigns reaching millions of users
6- Reflection
Working on Razer’s social media campaigns reinforced the importance of speed, creativity and cultural relevance in gaming marketing.
Successful gaming content needs to feel native to the platform and authentic to the community. The most engaging campaigns are those that entertain first and promote second.
This experience shaped my approach to performance content and social media storytelling.